Business team discussing marketing analytics getty Marketing is an art. Sure, there are scientific elements to modern marketing. Data and analytics play a part. Tech tools are common. But at the end of the day, humans are the ones who need to create the strategies, implement the tactics, and choose […]

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices. This is especially true when approaching keyword research. There are many keyword research tools available, and each requires a unique […]