Search marketing is a marketing strategy that businesses are prioritizing all over the world. It includes search engine optimization (SEO), which involves optimizing a website to improve the quantity and quality of traffic the site receives. SEO is a marketing strategy that can promote your business to a larger audience […]
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An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and […]
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For much of the last decade, Puma was in limbo, too small to compete with Nike and Adidas, too big to fend off new, niche rivals. Its signature product was a pair of casual suede sneakers — neither fashion-forward nor athletic. But the German activewear brand may have finally found […]
Artificial intelligence is helping SEOs tackle some of the industry’s biggest challenges, and every digital marketer should be considering how AI can help them accomplish high-volume and data-intensive tasks. The reality is that this will become even more essential to doing search-engine optimization effectively and at scale. Here is a […]
By Shelley Grieshop You don’t have to be a huge corporation to need a marketing plan. Small businesses need marketing strategies just as much as big businesses do—maybe more. Approximately 20% of small businesses fail in their first two years, and only a third are still around after a decade. These […]