There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found […]
Strategies
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Paid marketing is one of the most promising ways to promote your business. The various mediums for paid marketing include Google Ads, Bing Ads, Facebook […]
Predicted to reach almost 1 billion mobile phone users by 2023, the Indian consumer is on the radar of markets of all size and segment across the globe. Digital mediums have provided an unprecedented platform for businesses small and big to market their product and services directly to their targeted […]
A business referral is when somebody in your network endorses your business to a new prospect. This process takes place instinctively during organic conversation or as a result of referral marketing efforts. Trust factor plays a key role in increasing referrals. For example, a referral may come from an influencer’s […]
Link building has always been a search engine optimization (SEO) staple. However, in the 23 years that Google has existed, link building strategies have evolved into sophisticated practices. At first, link quantity was the name of the game. The more links your site had, the higher it ranked on search […]
By Shelley Grieshop You don’t have to be a huge corporation to need a marketing plan. Small businesses need marketing strategies just as much as big businesses do—maybe more. Approximately 20% of small businesses fail in their first two years, and only a third are still around after a decade. These […]