It’s become clear that a siloed approach doesn’t win the online marketing game. We’re all in the same chase to attract new eyes and retain loyal customers, after all. However, unless you are selling products online or generating leads, it can be difficult to show what digital marketing and advertising […]
Search
Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos the best opportunity to appear for relevant searches.” Google worked […]
We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results. Look at what is ranking on a Google search […]
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our team to analyze indexing patterns for MarTech’s pages. In Part 6, […]
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing […]
There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within its search results page. In this post we’ll show you why it’s believed search ads are coming to TikTok, and what this means for […]