The first six years of my SEO career were spent in the same in-house SEO team. During that time, the team underwent many changes, evolving and adapting in an endless pursuit of the most effective way of operating. At first, we were a small, junior team working largely in a […]
Learned
Opinions expressed by Entrepreneur contributors are their own. When I first started working on a business plan for my fashion project, Emilia George, someone advised me to allocate $60,000 to $100,000 on digital ads, (an amount that’s a drop in the ocean compared to how much other brands spend on the sell). I’m […]