Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos the best opportunity to appear for relevant searches.” Google worked […]
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(© Iconic Bestiary – Shutterstock) Surveillance marketing has gone public. Last month, Connecticut’s General Assembly approved a new privacy bill, giving consumers the right to opt out of the collection, retention, and sale of their personal data by third-party companies using third-party cookies. If signed into law, the bill would […]
Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to gain traction. Matt Colebourne, CEO of Searchmetrics, used the analogy of a “high street” — the main area of commercial or shopping — to describe the current state of search marketing […]
Sharing is caring – especially when it comes to content. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come. But what does it take to write an article that not only drives organic traffic but expands your reach across […]