Opinions expressed by Entrepreneur contributors are their own. When I first started working on a business plan for my fashion project, Emilia George, someone advised me to allocate $60,000 to $100,000 on digital ads, (an amount that’s a drop in the ocean compared to how much other brands spend on the sell). I’m […]
Budget
Predicted to reach almost 1 billion mobile phone users by 2023, the Indian consumer is on the radar of markets of all size and segment across the globe. Digital mediums have provided an unprecedented platform for businesses small and big to market their product and services directly to their targeted […]