People go to Google to clarify even the most insignificant doubts they have on a day-to-day basis. You put in a search query, and in seconds, there are hundreds of search results with the chosen keyword. The web has become the biggest platform that engages people like no other source.
The user engagement is one of the reasons why entrepreneurs need a solid SEO strategy to rank on Google. Startups can outdo their competitors by providing value to the reader using the right tools.
Let’s discuss some effective ways to rank in search engines to help your startup grow at a steady pace.
What Is Organic Traffic and Why Do You Need it as a Startup?
Organic traffic refers to the online visitors that come to your website based on the search engine’s results for their query. The higher the page ranks, the more noticeable you become. You’ll get more clicks resultantly hence more people know about your business.
You can rank on Google by abiding by the rules of Google’s algorithm and using the right, relevant content for bot crawlers to track.
Here’s what Google’s search engine looks for in your content to rank it:
- Value to search intent
- Relevancy of the content
- Right keywords
- Specificity of the content
- User experience on the page
Google now pays more attention to the content that holds the user’s attention and has them read the entire article. If you’ve no clue where to begin, you always have a choice for startup marketing by different marketing agencies.
After you’ve understood why it’s important for a startup to gain organic traffic. We can now talk about ways to rank in search results in an organic manner.
7 Ways for Startups to Grow Organic Traffic
In a sea of market-led businesses ruling over the web traffic, it can be overwhelming for a new business to get its due attention. But, it’s quite an important and cost-effective solution to gain exposure on the internet. You can either do the optimization yourself or hire professionals to help you through the SEO difficulties.
We will start with different ways to optimize your startup on the web. The tips will revolve around using basic yet time-intensive SEO techniques that you can do by yourself. Some time-saving solutions like professional marketing services for startups are also a part of the list.
Let’s dive into the subject.
1. Look For Digital Marketing Agencies for Startups
Hiring digital marketing agencies for startups offer a dozen benefits for any budding business.
How do digital marketing startup agencies help?
- From building SEO content strategy, email automation, and PR, to social media marketing, they cover it all for you.
- Better accessibility and lead generation by establishing your marketing plan.
- The marketing agencies will analyze the market and plan a budget to invest in SEO for your startup.
- Connecting with a digital marketing agency can be fruitful in handling the technical aspects of the process. You’ll have more time to look into other business matters.
The experts look into your website to see if it’s up-to-date with technical requirements like loading speed. Marketers use tools like Google Search Console to optimize your SEO journey.
2. Pick the Right Domain Name
Choosing the right name for your online domain is one of the most crucial steps. It gives your readers or target audience a great first impression and makes you stand out from your competitors. While buying the domain, you should also pay attention to the host.
The benefits of picking a domain name for your business website include better CTR (click-through rate) and recognition. Along with a domain name, you must also adopt a responsive UI and SSL certificate.
Here’s what makes a good domain name:
- A name that gives a quick introduction to your service or product
- A name that’s not too long – 2 to 3 words are enough.
- A name that’s easy to pronounce
- A name that’s memorable
When it comes to domain hosters, there are different CMS for different purposes. WordPress, for instance, is a good, easy-to-use option for regular blogging. At the same time, others like Shopify may be a better fit for eCommerce websites. Understand the nature of your business and choose what you find beneficial.
3. Make an SEO Strategy
Keywords play a main role in your SEO, but a strategy is what provides a good base for your startup marketing firm. Your SEO strategy will determine your target market. It will help you pick the right keywords and how to navigate SEO for your business model.
As an entrepreneur, you have to use available resources at your best. Get started by understanding your business plan. You’ll know the startup’s growth needs that will assist you in directing your search engine optimization in the right way. Once you understand your startup demographic, it will be easier for you to research relevant keywords.
The SEO strategy talks about the budget you’d like to divide into the SEO efforts. Some essential factors are patterns for Inbound, outbound linking, homepage content, SERPs for your business, and quality content.
4. Sort Targeted Keywords
Keyword research is a tough job, but it’s indispensable in SEO. You can gather target keywords using free or paid tools or Google’s LSIs. While searching for the keywords, keep in mind your area of service.
Keywords are of three types:
Short tail: Keywords with one of two words (startup agency or marketing). These terms are general. Therefore, these may be harder to rank especially if you are in a competitive market.
Long tail: specific keywords with longer phrases (startup marketing agencies such as Hypelife brands).
LSIs: Related terms for the search query used by search engines to understand the website’s content. Some examples can be digital marketing, entrepreneurship, or business strategy.
You can also think of your business’s target market and what you offer. Is your company addressing local or global customers? What’s the age group? What are the pain points? The key terms can also be questions or ideas in your demographic’s mind that lead them to your business.
5. Build Your Links
Link building is crucial to earn domain authority and rank better or higher in Google’s SERPs. You have to publish well-researched quality content so other websites will backlink to your websites. If you gain link authority, Google will find you as a trustable source of knowledge for its users.
You will have to make consistent efforts, but referral backlinking is a sure-fire way to gain more traffic from other website visitors. Not only that, building link authority is also a viable tool for marketing. When other websites on the web link to your site, it gains exposure worldwide.
Here are some ways to build link authority:
- Content marketing
- Broken link building (finding a broken link on a website, reaching out to blog owners to replace the link with yours)
- Email outreach to prospects
- Appreciating blogs from other website owners to build relations
- Guest posting
Link building is pretty complex sometimes, especially for a startup. It takes continuous effort and time to show results. This is when startup marketing agencies come to help you. They work to establish your brand authority by competing with your rivals on the web.
6. Establish a Blog for SEO Writing
Establishing a blog to incorporate SEO has been a known practice for ages. It’s the most reliable way that reaps results for a startup’s SEO. A blog is where content marketing begins. You can nurture and convert leads as a business using this technique.
You can have a company blog that talks about your product or services. It can educate and entertain people to come to your blog and become contributing readers.
How a blog can help your startup
- Helps to deliver your brand message to a broader audience
- Educates your market and clientele about your products
- Increases your brand credibility
- Addresses client’s or demographic’s pain points with solid solutions
A blog’s success follows the search engine’s requirements that we talked about earlier. You can use keywords extracted from market research and create a writing piece that fits the SEO criteria.
7. Work on Technical SEO
We don’t regard technical SEO as important as SEO content, but it is essential for an all-rounder optimization strategy. Marketers like Neil Patel differentiate technical SEO from on-page SEO with ‘optimization besides the content.’ It’s a clear indicator if we look at the statement with an understanding.
Technical SEO covers tasks like:
- Improving your website’s technical attributes
- Faster loading speed
- Interactive UI
- Responsive design for user experience
- Better ranking in Google’s SERPs
Technical and on-page SEO walk hand in hand with search engine crawlers. You will need an SEO professional to handle the technical segments of your SEO strategy.
Most of the tips shared in this blog may need some days to show results. These are all-inclusive steps for an entrepreneur to take their plunge into digital marketing. A solid strategy, keyword research, and the right digital marketing campaigns can make you win.
SEO is the need of time, especially for startups, to reach a broader audience to kick start their business. But, the process is quite time-consuming and may not be as simple as it looks.
Competing with bigger market players that are already SEO stars can be overwhelming. Opting for digital marketing services will help you here. Whatever you decide, make sure that you cover everything for on-page and technical SEO. Start by following the tips we share in this blog.